Dotcraft has been recognised with the prestigious Best Business Summit Case Study Award at Umbraco's Business Summit in Denmark, celebrating their exceptional work delivering a comprehensive aftersales digital solution for Renault UK. The award highlights not only the technical excellence of the project but also the remarkable business impact achieved through strategic digital transformation.

Transforming Automotive Aftersales Digital Experience
The project involved developing a sophisticated aftersales website for both Renault and Dacia brands, addressing the complex needs of automotive customers seeking parts, services, and support. Dotcraft's team worked closely with Renault UK to create a platform that would streamline the customer journey from initial inquiry through to final purchase, focusing particularly on improving the often challenging aftersales experience.

The collaboration represented a significant undertaking in the automotive sector, where customer expectations for digital experiences continue to rise rapidly. By leveraging Umbraco's flexible content management capabilities, Dotcraft was able to deliver a solution that not only met immediate business needs but also provided a foundation for future growth and adaptation.

Exceptional Results Demonstrate Platform Strength
The results achieved through this implementation have been nothing short of remarkable. The new platform delivered a 17% increase in overall traffic and a 14% boost in product page traffic, demonstrating improved user engagement and content discoverability. However, the most impressive achievements came in conversion performance and sales generation.

The end-to-end conversion rate experienced a dramatic 220% uplift, jumping from 1% to 3.2% – a transformation that directly translates to significantly improved business performance. Even more striking was the 473% increase in sales, showcasing the platform's ability to not just attract visitors but convert them into customers effectively.

These metrics underscore the importance of user experience design and technical implementation in driving business outcomes. The substantial improvements in conversion rates suggest that Dotcraft successfully addressed key friction points in the customer journey while creating intuitive pathways to purchase.

Recognition of Excellence in Digital Delivery
The Best Business Summit Case Study Award represents recognition from the wider Umbraco community of the project's technical innovation, strategic approach, and measurable business impact. This acknowledgment validates Dotcraft's expertise in delivering complex digital solutions that drive real business growth.

The award also highlights the strength of the Umbraco platform in supporting enterprise-level implementations. The flexibility and scalability demonstrated in the Renault UK project showcase how the right combination of platform capabilities and implementation expertise can deliver transformational results.

For Renault UK, the success represents more than just improved website metrics – it demonstrates how strategic digital investment can fundamentally enhance customer relationships and drive sustainable business growth. The project serves as a compelling case study for other automotive brands considering digital transformation initiatives.

Dotcraft's recognition at the Umbraco Business Summit positions them as leaders in delivering high-impact digital solutions, with the Renault UK project serving as a benchmark for excellence in automotive digital experiences.